Website Images and Search Engine Optimisation

alt-tagsIf you have followed any advice for optimising your website for the search engines you will know that all the search robots are looking for is text on your website that matches the search term someone has typed into Google. Obviously search robots are blind and therefore can’t see the images on your page and so you might think that you don’t have to think about your pictures when you upload them.

But you’d be wrong… there are ways to optimise any images you upload to help improve your ranking.

How to optimise images on the web

10 ways to make blogging for your business easier

Ideas for blogging1. Have you heard that Google rewards websites that publish the freshest content? The more often you add new information and breaking news, the more likely Google is to rank you favourably in search engines.

If you are the first to write a particular piece of news, you’ll get the most benefit from the post so when you news in print journals, newspapers etc, write about it quickly and get it into your blog straight away.

9 more ideas for making blogging easy…

Designer Leathers – Peterborough

Designer Leathers have been in Business for over 25 years and decided that now was the time to move the business forward into e-commerce. As this was their first foray into online selling they were keen to keep the budget under tight control whilst they “tested the water.”

Chadwick Design created a bespoke design based around the new company logo and the appearance of their premises in Peterborough, with fresh, clean lines and a modern appearance.

Read more about the Designer Leather website

10 Rules for communicating online

Communicating onlineJoining forums or responding to comments on a blog are both great for getting yourself known as an expert and even for gaining backlinks to your website. But what do your posts really say about you?

Forums and blogs tend to invite quick comments and there is a danger that typing out a hurried response can create the wrong impression. Tone of voice can very easily be misinterpreted online and errors caused by rushing can create a poor impression.
10 tips for communicating online

Can Keywords make Google think you are a spammer?

Link buildingAny SEO novice knows that to get a good ranking in Google and other search engines, you need to make sure you have keywords or keyphrases on the page so that the robots can match the phrase being searched with the content on your web page.

You have probably also heard that keyword-rich backlinks coming into your website are valuable too… the more the merrier.

But is there such a thing as too many keywords?

The answer to this is “Most definitely!”
Find out about how to use keywords effectively

What makes a good meta description?

If you are new to SEO,  you may be confused about which are the most important areas of the page to optimise in order to gain a good ranking. You may have heard that it is important to put lots of keywords into the meta description to help with your ranking, but the search engines change their algorithms regularly and this area is no longer important for ranking.

However, this is still a very important area of your page because although it doesn’t have an impact on ranking, it definitely does have an impact on click-through rate in the search engine result pages (SERPs).

What makes a great meta description?

Mamami E-Commerce Website Revamp

Chet at Mamami was seeking a revamp for an existing e-commerce website.

She had already had a graphic design company create a new “look” for the site and came to us seeking a designer that could turn the design on paper into a fully-functioning e-commerce shop.

We not only created a highly-customised shopping cart to exactly match the paper design, but also incorporated an easy-to use admin console to allow Chet to update the site herself, a feature she did not have previously.

Find out more about this redesign