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SEO Tips

What does Google actually do?

I’m sure most people think they know how Google works, but it never ceases to amaze me how many people who have a new website, actually don’t know how the search engines work.

This is for SEO newbies.

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How to look at your web page in the way Google does

Your website attracts two kinds of visitors: 1. real people looking for a product or service and 2. search robots wanting to index your pages and rank the information they contain so that they may serve up the right content in response to a search.

Knowing just how Google finds information on your web pages will help you to make sure you provide the right content for search engines as well as human visitors. This will give you the best chance of ranking well in the search results.

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The ultimate guide to SEO-friendly URLs [Infographic]

This Infographic shows you all you need to know about creating URLS for your web pages that both the search engines and your human visitors will love.
When you create a url for a new page on your website, you should start by thinking about the length of the url, the number of keywords it contains and how easy it is for people to read.
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Search Snippets & How Google Creates Them [Video]

A snippet is what Google calls the link and the short description for your page when it appears in the search results.

If you ever wondered how Google decides what should appear in the snippet, read on to to watch Max Cutts from Google explain.

You might also want to know how to influence what’s used in the snippet : create a great one yourself and yours is more likely to be used.

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8 Beginner Tips to Make the Most of your Page Titles

The page title (also known as the meta title) on your website is an important area to get right for SEO purposes.
Firstly it helps the search engines to determine what your page is about and secondly it helps the searcher to decide if yours is a page worth visiting.

The page title is not the title that appears in the content on your website, but rather it is what appears at the top of the screen in the browser tabs on your PC; it also is the title that is used when a page is bookmarked and perhaps most importantly, it is generally (but not always*) what the search engines use as a link to your page in the search results. The page title usually forms part of the snippet in the search results.

Here’s our 8 best tips for getting the most out of your page titles.

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How to add Alt-tags to Hikashop Products for Joomla 3

A client had an update to Hikashop for use with Joomla 3 and the new layout caused him a bit of head-scratching.  The earlier version of Hikashop had the option for an alt-tag or title for the product image as you uploaded it. The latest version has a lovely new, clear layout for product information and image upload, but where, oh where had the option for the alt-tag gone?

As I’m sure you are aware, alt-tags on images are important for accessibility and also for search-engine optimisation. It is important to make sure all your images have them. So, if you are struggling to find this option, read on for the simple explanation of where it is!

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5 Magic ways to improve your website ranking

Once upon a time, not so long ago in the land of the internet, the advice for getting a good ranking in the search engines was to stuff your website with keywords. Put them in the hidden meta description, in the meta keywords and make sure  to include them repeatedly in the content of the page. Some website owners even tried keyword-stuffing by adding loads of key phrases as white text on a white background – sneaky hey? It really does make it sound like sprinkling a little keyword-dust would magically make your website number 1 in Google.

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Google’s Mobile-friendly Algorithm

Google’s Zineb Ait Bahajji , a member of the Webmaster Trends team,  was quoted today as saying  that the mobile-friendly ranking algorithm Google will launch on April 21st will have more of an impact on the search results than the Google Panda and Penguin updates did.

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