If you’re looking for a new website, or an update on your existing site, you’ve no doubt already given some thought to the design, the colours and maybe even what imagery you’ll want it to contain.

But, have you stopped to consider the strategy behind your website?

How will it educate your clients about your products and services? What information will it provide? How will it encourage them to get in touch? Will it help you capture prospective client information in order to build a contact list?

Most importantly, how will it generate leads, drive sales and increase your profitability?