People like websites which load quickly. And so does Google. In fact, Google likes superfast sites so much it now uses page-load speed as part of its ranking algorithm .
While web pages featuring elements such as slideshows and streaming video may help convey your company message, they may affect the page load time.
As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.
The concept of responsive website design has existed for decades, but web developers began to recognise its full benefits as more visitors started using mobile devices during the mid-2000s. As web designers spent hours to ensure that their websites displayed correctly on desktop machines, smartphones and tablets, they realised the need for websites that “responded” to users’ devices whatever their size.
Today, more users access the web with mobile devices than with traditional laptops or desktops and if your website is still not responsive and requires visitors to pinch and zoom to view content, then read on to see the stats that show why it’s really time to have a revamp that provides a responsive design.
It is pretty common to find links on web pages on the words “click here”, but you should never, EVER use “click here” for a web link.
Why not? That’s what you want your visitor to do isn’t it?
If you’ve noticed a plethora of articles about SSL Certificates for the web, you might be wondering what they are and whether your site needs one.
In January 2017 Google began (with Chrome 56), to mark pages that collect sensitive information such as passwords as non-secure if the site does not have an SSL certificate.
This was the first part of a staged rollout to encourage all websites to get rid of plain old HTTP and to move towards ALL sites to using HTTPS in order to make a more secure internet.
So what does that mean for your website?
Online credibility is about producing your website in such a way that your business comes across as trustworthy and knowledgeable.
Not sure if yours makes the grade? Then read on.
Remember the trend for jelly shoes, leg warmers and shoulder pads? If you once wore these, chances are you were fashionable in the 80’s… but are you still wearing these now? It’s unlikely!
Web design follows trends too and if your website was created even 10 years ago, in all likelihood it will look seriously old-fashioned. It might have been state-of-the-art when it was built, but web technology mores so fast, that even if you think your site still LOOKS ok, it could be frustrating and off-putting to visitors.
If you have a phone number for potential customers to call, make sure you place it prominently.
The best place for your company phone number is in your web header – and make it BIG!
The world is at your fingertips with just the click of a button… that is if you are able to use a mouse, see a computer screen or hear the audio files. For anyone with a disability, the freedoms we take for granted can be out of reach if you don’t compensate for those disabilities on your website.
The power of the Web is in its universality.
Access by everyone regardless of disability is an essential aspect.
Tim Berners-Lee, W3C Director and inventor of the World Wide Web
WordPress is, by far, the most popular open source Content Management System (CMS) in the world and is used by around 75 million websites. In fact, it is used by 27% of ALL websites and that includes those run by big names such as Mercedes-Benz, | Reuters Blogs, | The Mozilla Blog and | The Rolling Stones.
So why should small businesses use this platform for their website?
If you think any old website will do for your business, think again.
First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes, yet online you have far less time to make a good impression. The average visitor takes 15 seconds to judge your web page and decide whether to stay and explore or to click off to visit one of your competitors.
Online, sadly, the maxim “never judge a book by its cover” simply doesn’t hold up. Your website is your company’s book cover and its storefront and so it is vital that it creates a great first impression.