Designer Leathers have been in Business for over 25 years and decided that now was the time to move the business forward into e-commerce. As this was their first foray into online selling they were keen to keep the budget under tight control whilst they “tested the water.”
Chadwick Design created a bespoke design based around the new company logo and the appearance of their premises in Peterborough, with fresh, clean lines and a modern appearance.
A large fade-image show on the home page contains lifestyle images to show the leather items being worn, along with images of their Peterborough shop to emphasise that the company has a high-street presence.
The Designer Leathers website not only has a full e-commerce shopping cart, but the content management system allows the site owner to add extra information pages and blog-style post to the site themselves.
This allows for the creating plenty of new, up-to-date content on their site on a regular basis, something which the search-engines love! The sale of leather jackets and coats online is a very competitive area and so it is vital that the site-owner has the ability to build the ranking for their site by constantly updating it and encouraging new visitors.
Social media buttons on every product page make it easy for visitors and customers to share content and help to create a “buzz” around the Designer Leather jackets and coats.
