If you have ever wondered why when you have been browsing online for an item, later all the adverts that appear wherever you are online all offer you the same products from the same website you first visited, then the answer is Google Remarketing!
Google adwords campaigns can be set to “remarket” to visitors who have already been to your website by displaying your advert as the visitor browses other websites within the Google display network…. powerful stuff!
If you are unfamiliar with Google remarketing, here’s the way it works… A person visits your own website. Google creates a cookie in that visitor’s browser, identifying that they have visited your website.
When this same visitor is browsing other websites within the Google display network, your Google re-marketing advert is displayed to them, encouraging them back to your website.
The power of remarketing is obvious. It is far more effective to show adverts to people who have previously visited your website and shown interest in your products, rather than to those who have never heard of you.
Here’s a selection of Google Remarketing adverts we have just designed:
banner468x60
large rectangle 336×280
skyscraper 120×600
mobile leaderboard 350×50
small square 200X200
If you’d like help with Google remarketing advert design, give us a call today on 01780 740893.
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