The idea of boosting posts in social media is to be able to get better engagement with your posts. You want more people to not just see your post, but to click on it, like it or share it. So how do you decide which posts are worth paying to boost?
The best way is to work out which post already have the best engagements – they have proved their worth by having your existing followers show an interest.
Here’s a quick video showing how to discover the engagement rates of your posts:
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