If you are trying to promote your restaurant, here are 4 great tips for your marketing strategy. With people using their mobiles more and more to find places to eat, you can’t afford to miss out.
1. Get on Google Places
Make sure that your restaurant has its own Google Places page, register your Facebook Place page (to ensure you claim the name you want) and register with sites such as Foursquare. People are increasingly using their mobiles to find restaurants these days and location-based services may well take off in a big way this year. You need to do all you can to ensure that when people search on their mobile your restaurant’s phone number comes up. Make sure you are also listed with local directories such as Thomson Local.
2. Monitor the reviews people leave for you
The number of review sites is increasing and people will often leave reviews for restaurants. It is important that you keep track of any reviews you receive. Monitor what people are saying about your restaurant and respond if criticism arises in order to minimise the impact of any negative comments. If you have a Google Places page you will see that they draw reviews about your restaurant from several review sites.
3. Create a Facebook fan page
Facebook has become more popular than Google and was recently valued at £50 billion, so you cannot afford to ignore Facebook ! For any business dealing with the consumer, this is a great way to reach potential customers. Having a presence on Facebook makes it easier for people to recommend you to friends and also gives you a great platform for communicating with customers. Remember that people become a fan of a company in the hope of getting special offers or latest news, so make sure you use Facebook for this.
4. Capture email addresses whenever you can
Direct email gives you a much better way of keeping in touch with existing customers than Facebook, Twitter and other social media. Sending out news and special offers directly to those who have eaten at your restaurant previously will help to build a closer bond with them, create loyalty and provide plenty of reasons for them to come back for another meal.
Useful Links
Four Square
Google Places
Thompson Local
