Is it time to simplify your company logo?
Big companies such as Google and Microsoft have started a new trend by updating their logos using simple, sans serif fonts.
Using sans serif fonts gives a simpler, cleaner appearance, but might make the logos less memorable. Of course if you are a vast company such as Google or Ebay, you really don’t have to worry about being memorable!
The reason behind the change is that these logos display better on smaller screens such as mobiles.
According to statista.com in 2019 it is estimated that 63.4% of the population with a mobile phone use a it to surf the internet. By 2020, the number of smartphone users worldwide is projected to reach 2.87 billion. http://bit.ly/2EPXqrE
How on-trend is your company branding?
