When taking an advert in a newspaper or magazine and giving your website address, it’s best to create a specific landing page for visitors on your site which refects the advert you’ve placed.
Creating a specific locally-branded landing page for each advert you place in local magazines is particularly effective.
Here are some great ideas for creating a landing page layout which will get vistors rushing to buy from you!
The Perfectly Optimized Local Landing Page, curtesy of Bowler Hat and Search Engine Land
