chads

If you’ve noticed a plethora of articles about SSL Certificates for the web, you might be wondering what they are and whether your site needs one.

In January 2017 Google began (with Chrome 56), to mark pages that collect sensitive information such as passwords as non-secure if the site does not have an SSL certificate.

This was the first part of a staged rollout to encourage all websites to get rid of plain old HTTP and to move towards ALL sites to using HTTPS  in order to make a more secure internet.

So what does that mean for your website?

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Online credibility is about producing your website in such a way that your business comes across as trustworthy and knowledgeable.

Not sure if yours makes the grade? Then read on.

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Remember  the trend for jelly shoes, leg warmers and shoulder pads? If you once wore these, chances are you were fashionable in the 80’s… but are you still wearing these now? It’s unlikely!

Web design follows trends too and if your website was created even 10 years ago, in all likelihood it will look seriously old-fashioned. It might have been state-of-the-art when it was built, but web technology mores so fast, that even if you think your site still LOOKS ok, it could be frustrating and off-putting to visitors.

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The world is at your fingertips with just the click of a button… that is if you are able to use a mouse, see a computer screen or hear the audio files. For anyone with a disability, the freedoms we take for granted can be out of reach if you don’t compensate for those disabilities on your website.

The power of the Web is in its universality.
Access by everyone regardless of disability is an essential aspect.
Tim Berners-Lee, W3C Director and inventor of the World Wide Web

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If you think any old website will do for your business, think again.

First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes, yet online you have far less time to make a good impression. The average visitor takes 15 seconds to judge your web page and decide whether to stay and explore or to click off to visit one of your competitors.

Online, sadly, the maxim “never judge a book by its cover” simply doesn’t hold up. Your website is your company’s book cover and its storefront and so it is vital that it creates a great first impression.

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Orange is a “love it” or “hate it” colour so think before you choose it for your company brand!

Orange has very high visibility, so it is useful  to catch attention. However, because of its energy and brightness, it can become overwhelming if used in large quanities in a design, especially on screen. Therefore, it’s best to use orange sparingly, perhaps as an accent colour.

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Research has shown that, subconsciously, people make judgments about a person, place, or product within 90 seconds of a first viewing. Between 62% and 90% of the assessment of a place, product or company is influenced by colour. This means that your choice of logo and company branding could make or break a consumer’s decision to become a customer or client.

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