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Search Engine Optimisation

According to the new 2018 Global Digital reports from We Are Social and Hootsuite , there are now more than 4 billion people around the world using the internet. How many of them can find your website?

Search Engine Optimisation (SEO) is a powerful tool for Internet marketing, and when used correctly, provides an excellent return on your investment. It is considered to be one of the most cost effective promotional tools available in marketing.

A well-optimised website can drive valuable, targeted traffic to your website through the natural search results of Google, Yahoo! Bing and the other search engines.

At Chadwick Design our aim is to make your website accessible to all and attractive to both your online visitors and the search engines.

We offer:

  • Keyword analysis – to find out what visitors are really searching for
  • On-web-page optimisation – to ensure your keywords appear in all the right places
  • Competitor analysis – to see what strategies your competitors use

What can that mean for your business?

  • A good ranking in the search engines
  • An increase in the number of visitors to your site
  • More leads for your company

If you are interested in improving the position of your website in Google and the other search engines, call Chadwick Design on 01780 740893 for a free no-obligation website healthcheck.

Seo Top Tips

Content is King!

There ia no substitute for high-quality content and useful information on your website. The search-engines recognise when your site contains the valuable information people are searching for. The more information you have on the subject, the more interesting your site will be, but content needs to be designed to help visitors find what they are seeking.

Many people make the mistake of not including enough content on their web pages. It is true that online visitors are impatient and often do not read long articles on the web, but it is only by having plenty of content that you will draw in the search engines. A good idea is to start with bullet points to summarise the subjects you will deal with on a page. This satisfies the impatient visitor who wants to scan quickly to see whether the information they are seeking is on your page. If it is, they can read on if they wish.

Target keywords effectively.

It doesn’t make sense to guess what keywords people are using to find your product or service, when a keyword analysis will tell you what real keywords are being searched.

Don’t stuff every page full of your chosen keywords – it is counter productive. At worst, the search engines will think you are trying to spam them and drop you to the bottom of their list or even put you into their sandbox(so you drop out of the searches all together). At best you will be watering down the value of a carefully chosen keyword which is page specific. A page which places too much emphasis on cramming in keywords will also be virtually unreadable to your visitor and so your attempts to attract traffic will be a waste of time.

If Content is King, then links are the Queen

Search-engine friendly navigation buttons are vital. These are not only accessible to all real visitors, but are easy for the search-engine robots to follow. Navigation buttons which use javascript and roll-over images might look pretty, but they put barriers in the way of the robots and some disbaled visitors.

Text links within your content are important places in which to include keywords. A link which says “Read More” tells the search-engines nothing about what they will find if they follow it. Always use meaningful text to create links and, wherever appropriate, include a keyword.

Links coming into your website (backlinks) can drive traffic through effectively. They also improve your ranking since the search engines consider that if another site is linking to you, you must contain something of interest.

Don’t use large amounts of Flash & Javascript in your site.

Search engines can only read text and cannot see images or the content on Adobe Flash websites. iPads do not display Flash files so an alternative is required to display any information from a Flash file on iPads.

Adobe Flash or Javascript effects are best limited to visual presentations, such as banners or image shows. These should not replace important textual information which can be read by the search-engine robots. Although they are attractive to visitors, they hide information from search-robots.

Keep adding new content to your site

Don’t think that once you have optimisation the pages of your website, that’s all you have to do. Website optimisation is an ongoing process. It is vital to add fresh content to your site regularly. If you rarely add new information, you are not giving visitors a reason to return to your website.

You are also not giving the search engines anything new to find and you will gradually slip down the results pages again. A good discipline is to at leat have a ‘News’ page and add something to this every month.