I’m sure most people think they know how Google works, but it never ceases to amaze me how many people who have a new website, actually don’t know how the search engines work.
This is for SEO newbies.
Search engines such as Google constantly crawl the web looking for links to follow – they can’t resist them! When they come across a link, they follow through to discover what it leads to, analyse what’s on the page and then add the page to their massive, world-wide index.
When you put a search term into Google, you are not actually searching the live internet, you are searching the Google database. This means that if Google has not found your pages and added them to their database, then there is no way that your website will come up in the search results.
The basic misunderstanding often made by new website owners is to imagine that the moment their site is put live, they should be able to find it by searching for themselves in Google. Until the first page of your site has been discovered by the robots crawling the web and added it to the Google index, there is no possibility of your beautiful shiny new site appearing in the search results.
Just because you have been indexed by Google, don’t imagine you will immediately appear on page one of the search results. Yes, the aim is always to get onto page one, but your competitors are already there and they may have been there for some time. The age of a site is one of the many, many ways in which Google decides on a ranking. Gaining a good ranking for your website takes patience and I’m sorry to say, some hard work!
The only way to get instant page-one results for your website, is to pay for adverts. The first 3 or 4 results on page one of any Google results are often there because the site owner has employed pay-per-click adverts. If you are going to participate, consult an expert. It is possible to waste a great deal of money on pay-per-click if you don’t know what you are doing!
Google uses an ever-changing, secret algorithm for deciding how to rank the pages in their organic search results (those which are NOT paid for). Although the algorithm is only known to Google, there are certain things that you can do with your website that are known to improve the chances of a good ranking: