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How to get your Facebook post timings right

Working out when is the best time to post on Facebook for your business is every bit as important as deciding what to post.

Get your timings wrong and it won’t matter how engaging your posts are, you’ll still be missing your audience. You need to know when your potential clients will be on social media rather than too busy at work or simply asleep!

The timing of your post matters!

Don’t just post and pray you’ve got it right!

Facebook post times

You’ll find a whole variety of different times recommended by different experts:

  • Hubspot recommends Thursdays and Fridays from 1 pm to 3 pm
  • KISSmetrics chooses noon and after 7 pm
  • Buffer says early afternoon during the week and Saturdays
  • Co-schedule suggests between 1 pm to 4 pm

But of course the best times to post on social media are when the people you want to see the content are on the network. So how can you work that out?

The best way to know the best time for you to publish your posts is to investigate your page insights.

How to know the best time to publish a post to Facebook using page insights:

  1. Log into your Facebook page
  2. Click “insights” on the top navigation
  3. Then click on “posts” on the left navigation
  4. You’ll see the data for the times that most of your audience are online and even their most active days.

facebook timing analysed

Once you can see when the content you have already posted does best, you can aim publish at those times.