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How Load Time Affects Web Page Abandonment

People like websites which load quickly. And so does Google. In fact, Google likes superfast sites so much it now uses page-load speed as part of its ranking algorithm .

While web pages featuring elements such as slideshows and streaming video may help convey your company message, they may affect the page load time.

As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.


web page abandonment

page speeds

Statistics show that 40% of visitors will abandon a web page that takes more than 3 seconds to load and worse still, 80% of those will not bother returning in the future.

web page abandonment

You can easily check your page load speed in a number of online testers such as the Google Page Insights tool.

If you have a slow site, your search ranking will be affected and if your competitors have faster-loading pages, you could be losing out to them.

Give us a call on 01780 740893 if you’d like help improving page-loading times.


Internet Trends: Abandonment of web pages – Resources Used