People like websites which load quickly. And so does Google. In fact, Google likes superfast sites so much it now uses page-load speed as part of its ranking algorithm .
While web pages featuring elements such as slideshows and streaming video may help convey your company message, they may affect the page load time.
As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.
Statistics show that 40% of visitors will abandon a web page that takes more than 3 seconds to load and worse still, 80% of those will not bother returning in the future.
You can easily check your page load speed in a number of online testers such as the Google Page Insights tool.
If you have a slow site, your search ranking will be affected and if your competitors have faster-loading pages, you could be losing out to them.
Give us a call on 01780 740893 if you’d like help improving page-loading times.
Internet Trends: Abandonment of web pages – Resources Used