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Why it’s a MUST to have a mobile-friendly website

The concept of responsive website design has existed for decades, but web developers began to recognise its full benefits as more visitors started using mobile devices during the mid-2000s. As web designers spent hours to ensure that their websites displayed correctly on desktop machines, smartphones and tablets, they realised the need for websites that “responded” to users’ devices whatever their size.

Today, more users access the web with mobile devices than with traditional laptops or desktops and if your website is still not responsive and requires visitors to pinch and zoom to view content, then read on to see the stats that show why it’s really time to have a revamp that provides a responsive design.

1. Web Growth Statistics

The fastest growing section of the internet is amongst mobile social media users. As of January 2018 there are now 5.135 billion mobile users, 2.958 billion of whom use their mobile for social media. If your company uses social media to drive traffic through to your website, then these stats should make you think – is your website mobile-friendly?

mobile internet use

With 68.6% of the UK population now owning smartphones, ensuring visitors using their mobile can easily navigate your website, is vital.

smartphone penetration

2. Number of SmartPhone Users

Since the start of 2017, mobile-only use for web surfing has surpassed desktop use.

smartphone surfing

3. Tablet Internet Use

The use of tablets such as iPads has risen slowly over the past couple of years. By 2020, tablets will be likely to be used by 35% of all internet users. As with smartphones, the best user experience on tablets is gained by visiting responsive websites which arrange the content depending on the screen size.

tablet usage

4. Desktop vs Mobile vs Tablets in the U.K.

In the U.K., the number of people who only use a desktop computer to surf the net decreased from 54% to 51% in nearly a year.

device use

Internet Trends: Resources Used