WordPress is, by far, the most popular open source Content Management System (CMS) in the world and is used by around 75 million websites. In fact, it is used by 27% of ALL websites and that includes those run by big names such as Mercedes-Benz, | Reuters Blogs, | The Mozilla Blog and | The Rolling Stones.
So why should small businesses use this platform for their website?
WordPress started as a blogging platform, but it has evolved to be so much more. It has a very flexible framework, which allows designers and developers to create and modify layouts and add applications to create any type of website:
What’s more, WordPress is fully customisable, so every website built with this platform can look unique.
WordPress is open source software, which means it is free to use, edit and redistribute. This makes it an idea platform for professional designers. Because it is such a popular platform, it is easy to find an expert developer who will build you a site, whatever your budget, and if you need to change developer in the future, it is easy for someone else to take over the development of your site.
Once you have a professionally-designed website which reflects your company brand, there’s no excuse for not keeping the content fresh and up-to-date because the admin panel is so simple to use. Anyone who is used to working with a programme such as Microsft Word will find the WordPress admin panel very intuitive to use. That means you don’t have to employ a professional to add new content for you – you can do it yourself, thus saving you money in the long term.
Google and all search engines rank websites in their search results on the basis of various predefined parameters. Search engines rank more highly websites which offer the following:
As a bonus, there are various SEO plugins available to help improve the search engine visibility of your site and also to help you, the site owner, to understand what important information to include.
No website with a CMS system is immune from hacking attempts, but WordPress has a high-security standard. WordPress regularly issues updates to plug any security vulnerabilities that are found. What’s more it is always free to update WordPress, so there’s no reason for falling behind with security. There is even a setting to to “auto update” your version of WordPress for minor security updates.
All the site owner needs to do is:
a) Keep Worpress and any plugins up-to-date at all times.
b) Install a firewall.
c) Only use reputable plugins or themes.
The WYSIWYG editor in WordPress simplifies the insertion of images, video, audio into a page and there are many plugins which will help you to display these in an attractive way.
You can even make WordPress more powerful with a huge variety of plugins. There are over 50,000 plugins available in the WordPress repository, and the chances are, whatever you’d like to be able to do on your website, there will be a plugin which will help you achieve it.
This means if your budget is tight, you can start with a simple brochure website for your small business and develop the functionality it provides over time as your business grows.
If you are looking for a professional WordPress designer to create your first website, or want to develop an existing site, give the experts a call on 01780 740893. We’ll be delighted to help.