Getting the type of content right on your website is vitally important, but you can’t please everyone all of the time so how do you decide what you should include on your website.
For some hints and tips, take a look at this infographic which explores the benefits of different types of content on the web and how to get the right mix.
Our clients are often unsure when we recommend using testimonials on their website. They are concerned that they will not be considered authentic and so visitors won’t believe them. Of course we are all cautious about testimonials online, but this is not a reason for omitting them.
Testimonials are a big part of showing that you have a happy client base, that others who have used you would recommend your services. What’s important is that you link the testimonials to examples of work you have done and that you would be prepared to put a prospective customer in touch with those who have given you testimonials if you are asked.
Online visitors are extremely impatient and many will make up their mind whether to explore your website within 10 seconds of landing on the home page. It is therefore vital to provide important information instantly… and what could be more important than your contact details?
How many clicks does it take to get to your contact details? One? That’s really too many.
Joining forums or responding to comments on a blog are both great for getting yourself known as an expert and even for gaining backlinks to your website. But what do your posts really say about you?
Forums and blogs tend to invite quick comments and there is a danger that typing out a hurried response can create the wrong impression. Tone of voice can very easily be misinterpreted online and errors caused by rushing can create a poor impression.
10 tips for communicating online
E-commerce website owners are constantly seeking ways to improve the number of visitors to their site and to convert those visitors to customers.
However, increasing the average order (AOV) value is an often-neglected option for increasing revenue. Increasing your AOV can be a very simple way to increase profit since selling to existing customers (or visitors who have already made the decision to buy) is easier than attracting new customers.
How to increase your average order value
Having a live Google map to show your company’s location is a great addition to your website. Visitors may see your location, zoom in and out to see details and click to get directions to your premises.
It is worthwhile taking the time to fully customise a map that you plan to embed in your website.
Facebook have recently rolled out face recognition on its UK accounts. This means when friends upload photos, Facebook automatically scans all the faces and is building a huge database of named photographs of Facebook users.
The privacy setting in Facebook is, by default “Suggest photos of me to friends” . If you do not wish to have your name suggested for tagging every time an image of you is uploaded, here’s how to change the settings: