With the rise of social networks such as Twitter and Facebook and the ease with which these allow you to share links with hundreds of people, YouTube’s popularity has grown enormously.
With this in mind you can see the potential for promoting a business through having a YouTube channel, particularly if you realise that people not only use YouTube like a search-engine but it is now the second largest search engine after Google.
Youtube’s strap line is “Broadcast Yourself”… here are a few reasons why you should…
Worried about the effect of Panda updates on the search results for your website?
To date, we are on Panda update 24 and Google seems to be updating its algorithms on about a monthly basis.
This infographic helps to guide you through the Panda Effect….
If you have followed any advice for optimising your website for the search engines you will know that all the search robots are looking for is text on your website that matches the search term someone has typed into Google. Obviously search robots are blind and therefore can’t see the images on your page and so you might think that you don’t have to think about your pictures when you upload them.
But you’d be wrong… there are ways to optimise any images you upload to help improve your ranking.
1. Have you heard that Google rewards websites that publish the freshest content? The more often you add new information and breaking news, the more likely Google is to rank you favourably in search engines.
If you are the first to write a particular piece of news, you’ll get the most benefit from the post so when you news in print journals, newspapers etc, write about it quickly and get it into your blog straight away.
Any SEO novice knows that to get a good ranking in Google and other search engines, you need to make sure you have keywords or keyphrases on the page so that the robots can match the phrase being searched with the content on your web page.
You have probably also heard that keyword-rich backlinks coming into your website are valuable too… the more the merrier.
But is there such a thing as too many keywords?
The answer to this is “Most definitely!”
Find out about how to use keywords effectively
There are approximately approximately 620.5 million websites in existence to date, most of which are hoping to appear on page one of Google or the other search engines for their chosen search terms.
So, with all this competition, what can be done to maximise your chances of getting a good ranking for your own site? Is there a a quick and easy way to the top?
A new year…. a new website?
If your website isn’t appealing to clients, can’t be found in the search engines, or doesn’t convert visitors into leads and prospects, the chances are you’re missing out on a significant amount of business.
If you have had your website for more than three years without changing it, now will be a good time to consider a revamp.
There are plenty of good reasons for a website revamp…. here are just a few.
QR Code is short for Quick Response Code because they can be read quickly by a mobile device. They originated in Japan where they are widely used in advertising.
You will already have seen them appearing in the UK on magazine adverts, in newspapers and even on advertising hoardings.