Your website attracts two kinds of visitors: 1. real people looking for a product or service and 2. search robots wanting to index your pages and rank the information they contain so that they may serve up the right content in response to a search.
Knowing just how Google finds information on your web pages will help you to make sure you provide the right content for search engines as well as human visitors. This will give you the best chance of ranking well in the search results.
Followers on Twitter followers are of little value if they don’t click on any of your links, like your content or share your tweets.
This infographic explains 9 science-backed principles that will help you to create a responsive, usefully-engaged audience.
Google is endeavouring to move towards a more secure web and starting in January 2017 (with Chrome 56), they plan mark pages that collect passwords or credit cards without HTTPS connection as non-secure.
This is the first part of a staged rollout that encourages websites to get rid of plain old HTTP. Their plan is to move towards ALL sites not using HTTPS as being flagged as non-secure.
The latest version of WordPress, WordPress 4.7, named “Vaughan” after the legendary jazz vocalist Sarah “Sassy” Vaughan, was released in December and is available for download or automatic update through your WordPress dashboard.
This version of WordPress will be of most interest to web developers, but there are some benefits for those who want to self-build a website without too much technical knowledge.
Version 4.7 does not contain security patches, but it is always wise to keep up to date with the latest version of your website’s software as it is released – so update as soon as possible.
Increasingly websites belonging to all types of business are targetted by hackers. Don’t make the mistake of thinking that only big corporate websites attract visitors with malicious intent.
Whilst attacks on big companies (such as the DoS attack on the BBC and the Irish National Lottery in September this year) make the news, anyone who owns a website with a content management system (CMS) that allows online login, could be a target for hackers.
If you are a website owner, here are 7 things you can easily do to protect your site:
Word clouds are useful for presentations and are great to emphasise important words in a graphical manner, making them more memorable. They are also particularly effective for drawing attention to social media posts.
The simplest way to create them is to use a word cloud generator. Here’s our favourite, easy to use word generator:
A new feature in Twitter, from September 2016, is read receipts.
Just as with iPhone Messages and Facebook Messenger, you can now see who has read your Twitter Direct Messages even if they have not replied.
Now I don’t know about you, but that’s not a feature I’m jumping for joy about! So here’s how to switch it off…
If you have an embedded Google map in your website, you should be aware of a recent change to Google’s usage policy which came into force on 22nd June 2016.
Previously the Google API key was optional, but it is now mandatory.
A Facebook newbie asked us how to make sure that their Facebook Business Page didn’t give an error message when visitors followed the link from an icon on their website.
Because they hadn’t changed the default Facebook settings, visitors following the link were getting a message saying “Sorry, this content isn’t available at the moment”.
Now that’s rather like inviting visitors and then slamming the door in their face, leaving them to knock to gain entry. Anyone who is not logged in or doesn’t have a Facebook account, won’t be able to see any content to tempt them to explore further.
Seems like a quick blog post would provide the simple solution!
Many of the changes introduced in WordPress 4.6 Pepper (named after the Jazz musician, Pepper Adams) are designed to help this Content Management System run faster.
That alone has to be a great reason to install the update straight away!