During 2012, changes to Google’s algorithm (Panda and Penguin) concentrated on working out the authority of web page content. They really got better at identifying genuine, original high-quality content .This meant that those who were paying for backlinks or were simply concentrating on keyword stuffing, could have found themselves being penalised.
During 2013 with the “Hummingbird” update, Google became better at understanding searches in the form of questions or conversational searches. Now, instead of simply looking to match individual keywords or phrases, they can interpret complete sentences and their context.
Before you create a module to display a banner advert on your website, you’ll need to set up banners, clients and categories in the banner component.
Once you’ve done this, here’s the final step in the process…. displaying the adverts on the page.
The Joomla 3.1 Banners component lets you organise the adverts you allow on your website.
Whether you are selling advertising space or allowing free adverts linked to external websites, this is a component to keep track of the number of impressions and click-throughs that adverts receive.
You can use it as a simple way to track the click-throughs and impressions on your own marketing graphics too.
Joomla 3 comes with a banner component as standard which helps you to manage adverts on your website.
You can organise adverts into clients and categories and track the number of impressions and click-throughs each advert receives.
Here’s the guide to getting started….
Creating categories in the Joomla 3.1 Banner Component is great for organising your adverts and can also help you to display adverts in various positions and on different pages on your site.
For example, if you have a website which sells pet products, you might only wish to show adverts relating to dogs on the dog product pages and only relating to cats on the cat products pages . Setting up categories and clients can help you do this easily.
If you only have a small number of adverts on your site, you may not need to utilise the categories and clients sections.
Getting the type of content right on your website is vitally important, but you can’t please everyone all of the time so how do you decide what you should include on your website.
For some hints and tips, take a look at this infographic which explores the benefits of different types of content on the web and how to get the right mix.