10 quick tips for getting more social shares

mediaA quick skim through this great slideshare by Noah Kagan gives you an overview of how to increase the number of social shares your content gets.

Its worth a couple of minutes of your time!

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How to set up a Facebook Business Page

facebook for businessHave you finally decided that you need to get social with your business and want to start with a a Facebook page , but don’t know where to begin?

Setting up a business page on Facebook is very straight forward. The page has to be associated with a personal account (though your customers don’t have to see your personal timeline) so you must first sign up for a personal Facebook account if you don’t have one.

If you already have one then log in and visit: https://www.facebook.com/pages/create.php and get ready to roll!

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What makes for great website content in 2014?

hummingbird updateDuring 2012, changes to Google’s algorithm (Panda and Penguin) concentrated on working out the authority of web page content. They really got better at identifying genuine, original high-quality content .This meant that those who were paying for backlinks or were simply concentrating on keyword stuffing, could have found themselves being penalised.

During 2013 with the “Hummingbird” update, Google became better at understanding searches in the form of questions or conversational searches. Now, instead of simply looking to match individual keywords or phrases, they can interpret complete sentences and their context.

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New look for Twitter 2014

twitter revampOn Monday 13th january, Twitter announced that it will be rolling out another new look for your home page.

It is designed to look more like its iOS and Android apps.

See the new layout…

Christmas background for your website

hereward-xmas

 

Fancy a Christmas jumper for your website?

Looking to give a bit of Christmas cheer to your website visitors?

Why not have a seasonal background or a themed modification to your logo?

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How to Create a Joomla Module to display a Banner

module manager

Before you create a module to display a banner advert on your website, you’ll need to set up banners, clients and categories in the banner component.

Once you’ve done this, here’s the final step in the process…. displaying the adverts on the page.

How to create a banner module in Joomla 3.1

How to Set up an Advert in Banners in Joomla 3.1

Banner component

The Joomla 3.1 Banners component lets you organise the adverts you allow on your website.

Whether you are selling advertising space or allowing free adverts linked to external websites, this is a component to keep track of the number of impressions and click-throughs that adverts receive.

You can use it as a simple way to track the click-throughs and impressions on your own marketing graphics too.

Setting up banners in Joomla 3.1

How to use the banner component in Joomla 3

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Joomla 3 comes with a banner component as standard which helps you to manage adverts on your website.

You can organise adverts into clients and categories and track the number of impressions and click-throughs each advert receives.

Here’s the guide to getting started….

Read on for a tutorial on using the banner component in Joomla 3.1

How to create categories and clients in Joomla 3 Banner Component

org2

Creating categories in the Joomla 3.1 Banner Component is great for organising your adverts and can also help you to display adverts in various positions and on different pages on your site.

For example, if you have a website which sells pet products, you might only wish to show adverts relating to dogs on the dog product pages and only relating to cats on the cat products pages . Setting up categories and clients can help you do this easily.

If you only have a small number of adverts on your site, you may not need to utilise the categories and clients sections.

Read how to set up Joomla Banner Categories

Pick ‘n’ Mix Content – the best strategy

Content infographic

 

Getting the type of content right on your website is vitally important, but you can’t please everyone all of the time so how do you decide what you should include on your website.

 

For some hints and tips, take a look at this infographic which explores the benefits of different types of content on the web and how to get the right mix.

view the Pick ‘n’ Mix Infographic