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The Power of Colour in Marketing 4: Orange

Orange is a “love it” or “hate it” colour so think before you choose it for your company brand!

Orange has very high visibility, so it is useful  to catch attention. However, because of its energy and brightness, it can become overwhelming if used in large quanities in a design, especially on screen. Therefore, it’s best to use orange sparingly, perhaps as an accent colour.

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WordPress 4.8 has arrived… so what’s new?

Version 4.8 named  “Evans” in honour of American jazz pianist and composer William John “Bill” Evans, is a major WordPress release, and so unless you are on a managed WordPress hosting service, you will need to manually update, even if you have set WordPress to auto-update.

We strongly recommend you create a backup of site files and database before making the update, just to be careful. There’s always the potential for a plugin not to have kept pace with WordPress updates.

So, what’s new in this release?

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The Power of Colour in Marketing 2 : Blue

Colour plays a huge role in memory recall, so it is important to be consistent when branding your company. The colour should appear on all your promotional material, including your logo, letterheads, business cards and product packaging. As much as possible, the colour you choose should help to set you apart from competitors. It should be appropriate for your industry and for the  image you wish to convey, and it should also be tied to your brand promise.

If you wish to suggest your company is trustworthy, has integrity and is efficient, then choosing blue for your brand could be ideal, but give thought to what shade of blue you choose – different blues signal different values.

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The Power of Colour in Marketing 1 : Red

We are all programmed to respond to colour. Colours can affect our mood, thoughts and emotions, so it is important that when we are designing logos and branding a company that we take into consideration all that colour can suggest. The choice of colour for your logo and your website design can have a significant impact on the way that potential customers view your company.

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Why you should always register a domain in your own name

You’ve done plenty of research around possible domain names for your website,  chosen the right sort of suffix, explored the SEO possibilities of the name you have chosen,  have discussed the possibilities with your chosen web designer, and are now REALLY keen to snap up that perfect domain…

STOP!

Where and in whose name the domain name is registered is really important for the future of your online presence.

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How to look at your web page in the way Google does

Your website attracts two kinds of visitors: 1. real people looking for a product or service and 2. search robots wanting to index your pages and rank the information they contain so that they may serve up the right content in response to a search.

Knowing just how Google finds information on your web pages will help you to make sure you provide the right content for search engines as well as human visitors. This will give you the best chance of ranking well in the search results.

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