A new year…. a new website?
If your website isn’t appealing to clients, can’t be found in the search engines, or doesn’t convert visitors into leads and prospects, the chances are you’re missing out on a significant amount of business.
If you have had your website for more than three years without changing it, now will be a good time to consider a revamp.
There are plenty of good reasons for a website revamp…. here are just a few.
QR Code is short for Quick Response Code because they can be read quickly by a mobile device. They originated in Japan where they are widely used in advertising.
You will already have seen them appearing in the UK on magazine adverts, in newspapers and even on advertising hoardings.
WordPress has a built-in gallery feature that can be used to add a gallery of images to any post or page. It is really simple to use.
First open an existing post/page of your choice , or create a new post. Then upload all the images you would like to see in the gallery on this page/post. To do this, click the “Add an Image” icon to upload a selection of gallery images.
Having a live Google map to show your company’s location is a great addition to your website. Visitors may see your location, zoom in and out to see details and click to get directions to your premises.
It is worthwhile taking the time to fully customise a map that you plan to embed in your website.
On its official blog, Google is promoting a new adwords service aimed at small businesses called Adwords Express.
It is designed for businesses who have not used adwords before and are nervous about setting up a campaign and managing it themselves.
On July 21st Google announced further “Tweaks and adjustments” to its Google Place pages.
They have simplified these pages for mobile devices, which makes sense when so many people use Google Places on their phones.
If you are a regular Google user, you will already have noticed the changes they made to the layout of their search pages on 28th June. In line with this new look the Place Pages have also been simplified to make them more “focused, elastic & effortless”.
There are 7 areas of your website that are particularly important for search engine optimisation that you, the website owner, can influence and you should always bear these in mind when adding new content.
If you have a CMS website remember these tips as you add new content… it might take a bit longer to add the content to the web, but it really will make a difference to your chances of getting your website found!
Having a blog for your business is a cost-effective way of marketing your company and its services. To maximise its effectiveness you should have the blog added to your existing website, skinned to match your brand.
Adding the blog to your own site helps to drive traffic to it and thus can improve your ranking. There are many other benefits to having a professionally designed blog…
The content on your home page is an important tool for search engine optimisation, but many site owners are reluctant to put too much information on this page. Many wish only to have graphical content and leave the text for inner pages.
So are they right? Google expert, Matt Cutts, responded recently to the question: “More or less content on a home page?”
Facebook has begun rolling out facial recognition in UK Facebook accounts and at the same time has made the default privacy settings in your account: “Suggest photos of me to friends”.
Facial recognition in Facebook was designed to make it easier for users to tag friends when they upload photos to their own account. Unless you change your account settings to disable face recognition, Facebook now automatically scans the faces in all uploaded images and tries to identify you within them. Friends are then encouraged to tag you in their photos.
