Version 4.8 named “Evans” in honour of American jazz pianist and composer William John “Bill” Evans, is a major WordPress release, and so unless you are on a managed WordPress hosting service, you will need to manually update, even if you have set WordPress to auto-update.
We strongly recommend you create a backup of site files and database before making the update, just to be careful. There’s always the potential for a plugin not to have kept pace with WordPress updates.
So, what’s new in this release?
Colour plays a huge role in memory recall, so it is important to be consistent when branding your company. The colour should appear on all your promotional material, including your logo, letterheads, business cards and product packaging. As much as possible, the colour you choose should help to set you apart from competitors. It should be appropriate for your industry and for the image you wish to convey, and it should also be tied to your brand promise.
If you wish to suggest your company is trustworthy, has integrity and is efficient, then choosing blue for your brand could be ideal, but give thought to what shade of blue you choose – different blues signal different values.
We are all programmed to respond to colour. Colours can affect our mood, thoughts and emotions, so it is important that when we are designing logos and branding a company that we take into consideration all that colour can suggest. The choice of colour for your logo and your website design can have a significant impact on the way that potential customers view your company.
Good customer service is much more than just a company with a friendly face – our whole business is set up to ensure a great experience for all our customers.
You’ve done plenty of research around possible domain names for your website, chosen the right sort of suffix, explored the SEO possibilities of the name you have chosen, have discussed the possibilities with your chosen web designer, and are now REALLY keen to snap up that perfect domain…
Where and in whose name the domain name is registered is really important for the future of your online presence.
At the beginning of March the Chrome browser began marking web pages that do NOT use https for pages which accept passwords as not secure.
Now Firefox is following suit.
Your website attracts two kinds of visitors: 1. real people looking for a product or service and 2. search robots wanting to index your pages and rank the information they contain so that they may serve up the right content in response to a search.
Knowing just how Google finds information on your web pages will help you to make sure you provide the right content for search engines as well as human visitors. This will give you the best chance of ranking well in the search results.
Followers on Twitter followers are of little value if they don’t click on any of your links, like your content or share your tweets.
This infographic explains 9 science-backed principles that will help you to create a responsive, usefully-engaged audience.
Google is endeavouring to move towards a more secure web and starting in January 2017 (with Chrome 56), they plan mark pages that collect passwords or credit cards without HTTPS connection as non-secure.
This is the first part of a staged rollout that encourages websites to get rid of plain old HTTP. Their plan is to move towards ALL sites not using HTTPS as being flagged as non-secure.
The latest version of WordPress, WordPress 4.7, named “Vaughan” after the legendary jazz vocalist Sarah “Sassy” Vaughan, was released in December and is available for download or automatic update through your WordPress dashboard.
This version of WordPress will be of most interest to web developers, but there are some benefits for those who want to self-build a website without too much technical knowledge.
Version 4.7 does not contain security patches, but it is always wise to keep up to date with the latest version of your website’s software as it is released – so update as soon as possible.