When taking an advert in a newspaper or magazine and giving your website address, it’s best to create a specific landing page for visitors on your site which refects the advert you’ve placed.
Creating a specific locally-branded landing page for each advert you place in local magazines is particularly effective.
Here are some great ideas for creating a landing page layout which will get vistors rushing to buy from you!
Creating videos can be very effective way to promote your business. Repeated studies have shown that websites and blogs with videos are likely to get more hits. Videos are also highly linkable and so visitors are more likely to share them. Uploading your videos to YouTube is a great idea since YouTube is also used as a very popular search engine.
It’s really simple to then embed the video onto your own website so it plays from within your page. But BEWARE! If you are not careful, when your video ends, visitors may be offered totally unrelated videos to watch next.
Are your visitors watching funny cat videos on your website?
This Infographic shows you all you need to know about creating URLS for your web pages that both the search engines and your human visitors will love.
When you create a url for a new page on your website, you should start by thinking about the length of the url, the number of keywords it contains and how easy it is for people to read.
Social media is a very visual medium. Did you know that you are 35% more likely to be re-tweeted if you include a photo? (So you may be interested in websites offering free images.) Or that tweets with hashtags get twice the engagement of those without?
Take a look at this Infographic for more ideas on how to improve your Twitter engagement for your business.
A while ago we wrote about a number of great websites which provide high-quality fee images for your website copyright-free and with no need for attribution.
Today I discovered another great site containing a large collection of public domain images. Good Free Photos specialises in photos of national parks, national landmarks, and historical sites, but also has a great selection of animal, plant, and food photos all in the public domain.
Attribution is appreciated, but not required.
Thinking of starting a blog for your business? Not sure if blogging will work for your type of company?
Take a look at this Infographic which gives you beginners’ tips on the ideal elements to include in a post, how long it should be, how to craft an ideal heading, what types of information to share and much more…
It is pretty obvious that websites with a good reputation will rank more highly than ones which appear dubious, but how can you ensure that your site appears trustworthy to the search engines?
Here are 5 tips for showing your site is trustworthy.
A snippet is what Google calls the link and the short description for your page when it appears in the search results.
If you ever wondered how Google decides what should appear in the snippet, read on to to watch Max Cutts from Google explain.
You might also want to know how to influence what’s used in the snippet : create a great one yourself and yours is more likely to be used.
Design, content and SEO have always been at the core of any company’s web presence. However, it wasn’t until recently that social media marketing become a major source of traffic, especially for small businesses. While search engines have always leaned towards larger, more reputable brands with deeper pockets and teams of PR specialists and SEOs, social media has helped to level the playing field for small businesses.
The page title (also known as the meta title) on your website is an important area to get right for SEO purposes.
Firstly it helps the search engines to determine what your page is about and secondly it helps the searcher to decide if yours is a page worth visiting.
The page title is not the title that appears in the content on your website, but rather it is what appears at the top of the screen in the browser tabs on your PC; it also is the title that is used when a page is bookmarked and perhaps most importantly, it is generally (but not always*) what the search engines use as a link to your page in the search results. The page title usually forms part of the snippet in the search results.
Here’s our 8 best tips for getting the most out of your page titles.